The Team


Owner / Director of Timeless // Pedro

A graduate of the University of Hertfordshire, City of Westminster College, and City of Islington College, Carl Pedro is Timeless its a Lifestyle’s founder. Before creating his own music hub, Pedro held positions at high profile companies including BBC Worldwide, Universal Music, and Sony/ATV EMI Music Publishing.

Launched in 2016, Timeless seeks to discover and promote artists that release ‘Timeless’ music so as to preserve their legacy through time. A ‘New Age’ label where musical creatives have more ownership over their content and assets, Timeless showcases international talent through a dedicated website combining music with actually and culture.

Video Producer & Director // Rui ‘Ruffy’

Rui Assis also known as ‘Ruffy’ is a London based Music video director, video editor and
music producer. He has amassed a wealth of global creative experience working on
music and fashion productions in L.A, New York, Sydney and Zurich. Most notably working
with Influential American rapper and Raider Klan member SpaceghostPurrp.

Editorial Director // Gilda

A London-based writer, photographer, and videographer, Gilda is Timeless’ Editorial Director. She has contributed to fashion and youth culture publications such as DAZED and Nuda Paper. She produces interviews and photographic material to distribute across a number of high-profile publications. As the head of the editorial team,  Gilda will also take on other editorial tasks including website copy editing and social media management.


Head of A&R // Daniel

team pic 1

Currently based in London, Daniel is the Head of Timeless its A Lifestyle’s A&R. He is specialised in discovering and working closely with artists emerging in the music scene. With a background in broadcast media as well as music and video production, he has already collaborated with musicians such as Beenie Man, I Octane, and Jah Kirk.

Head of Creative Design & 

Art Director // Victoria

team pic 2

Victoria is a Spanish-born graphic designer and visual artist based in London. She is responsible for the creation of graphic material to be shared on Timeless’ platforms as well as for the company’s Art Direction. She experiments with new design techniques and styles making eye-catching analogue collages. You can take a look at her work at @weird__collages.

Editorial Manager & Music Executive // Giulia


Based in Milan, Giulia is a Music Industry Management graduate, freelancing in Artist Support and Digital Content Creation. She is Timeless’ Editorial Manager, maximising the company’s reach throughout the promotion process. Her goal is to establish relationships with suitable outlets while supporting artists in developing their online presence.

Head of Culture // Mohammed

Timeless’ Head of Culture, Mohammed is a Lagos based international freelance writer. Having worked with over 300 authors from US, Canada, Australia, and other on Amazon’s Bestseller in US/Canada. A contributing writer for This Edition Magazine, amongst many others. He is a member of Everiventure International NPC, that aid with free mentoring, business consultation, capital grants for MSME’s, Start Up’s and others for the 54 Countries in Africa. Previously, Mohammed has worked with multiple numbers of International NGO’s at different capacities which include National Geographic U.S/Global Shout INGO on a documentary in Nigeria, with a pivotal role on investigative documentaries on the African slave trade, Politics, Entertainment along with Militants and Terrorism in Nigeria.

Researcher for Culture & Sustainability // Melissa

Melissa Harrison is a classically trained pianist composer and experienced musician, previously involved as an event coordinator with ITV Studios, BRIT Awards, Rixson music and Harrods.